The day usually begins in the shower. Waking up properly with warm or even cold water, and a few minutes dedicated entirely to your own well-being. An important ritual that creates a moment of calm, helping you feel ready for what lies ahead.
OAK is adding a new chapter to this ritual. With the SHAMPOO & BODY WASH and the HAIR CLAY, we’re introducing, for the first time, two products for cleansing, conditioning and styling your hair. From the very first moment in the shower to the final touch in front of the mirror, this creates an enhanced routine that feels great and ensures you look just as good. Simple, high-quality and completely natural.
A daily shower can also be a challenge for your skin and hair. People with sensitive skin, in particular, should ensure that their cleansing routine puts as little strain as possible on the skin’s natural barrier. Cleansing products that are too harsh can strip the skin of essential lipids. This can result in the skin feeling dry or tight. Hair, too, can lose its natural suppleness and become brittle if cleansed too vigorously.
This is exactly where the SHAMPOO & BODY WASH comes in. Its gentle cleansing action removes dirt, sweat and residue without unnecessarily drying out the skin and hair. Plant-based surfactants ensure gentle cleansing, whilst moisturising ingredients counteract the stripping effect. In this way, the formula supports the skin’s natural protective function and leaves you feeling refreshed after your shower.
This makes a real difference to your entire daily skincare routine. If your skin already feels nicely nourished after a shower, you may not need to use an additional moisturiser, depending on your skin type. This means that your daily cleansing routine itself becomes an important part of your body and hair care. Fewer products, less effort, yet your skin and hair still feel well cared for.
The SHAMPOO & BODY WASH combines this gentle cleansing with a fresh, Mediterranean fragrance. It transforms an everyday moment into a mindful skincare ritual. A great start to the day and the foundation for feeling good about your body.
As is typical for OAK, the SHAMPOO & BODY WASH contains a carefully selected combination of natural ingredients. Sea salt, for example, provides the skin and hair with valuable minerals. These help to support the skin’s natural protective function. This ensures that the skin remains pleasantly nourished, even with regular washing.
Brown algae extracts provide valuable amino acids and vitamins. Amino acids are key components of the skin’s natural moisturising factors. They help to bind water in the outermost layer of the skin and protect the scalp from drying out. The vitamins they contain complement this effect and help to maintain a healthy, balanced scalp.
Natural silk proteins provide a further noticeable benefit. They bind to the hair structure and smooth the surface of the hair. This makes the hair feel smoother and more resilient, and gives it a visibly healthier appearance.
The SHAMPOO & BODY WASH consists of 97.2% ingredients of natural origin and is free from silicones, parabens, synthetic colourants and mineral oil-based raw materials.
Styling is the moment when hair is transformed into a personal look. HAIR CLAY gives the hair body, texture and volume. It provides hold and a natural, matt finish without weighing the hair down. No artificial shine, no stiff feel. Instead, the look remains lively and authentic.
HAIR CLAY is suitable for different hair types and lengths. It’s easy to measure out and tailor to your needs. It’s best to start with a small amount and rub it evenly between your hands. Then work it into dry hair and use your fingers to shape the look. Depending on your needs, use a little more or repeat the process. Whether you’re going for more texture, more volume or a deliberately imperfect look – there are virtually no limits to your creativity.
If you want your hairstyle to stay in place all day, it’s best not to touch it. However, if you’re looking for more flexibility or enjoy running your fingers through your hair, you’ll particularly appreciate the HAIR CLAY’s ability to be restyled. This allows you to redefine your style and reshape it at any time. The look adapts to different situations: from a smart, professional look during the day to a relaxed evening look.
An important ingredient in HAIR CLAY is the natural mineral kaolin, also known as white clay (in our case, sourced from Bavaria). It creates the characteristic clay effect. Kaolin gives the hair more texture and helps to achieve a matt finish. At the same time, the clay helps to visibly enhance the hair’s structure and volume.
Organic carnauba wax complements the formula and helps to provide hold. This plant-based wax adds strength to the styling and ensures that the look remains flexible. This allows the hair to be styled creatively and reshaped as required.
Organic argan oil and organic almond oil also play an important role in the formula. Both oils complement the texturising properties of the clay and wax with nourishing ingredients. Organic argan oil is rich in valuable fatty acids and can help keep the hair supple. Organic almond oil helps to retain moisture and protect the hair and scalp from feeling dry.
With SHAMPOO & BODY WASH and HAIR CLAY, OAK combines two key steps in your daily care routine: gentle cleansing and hassle-free hair styling. The result is a streamlined routine that combines cleansing, care and styling – for a feeling of being well-groomed in the shower and a natural look in front of the mirror.